media details [cee]

May 1, 2008

Aegis launches Vizeum in Romania with acquisition of local media company

Filed under: agencies,romania,transactions — iann @ 11:13 am

Marketing communications group Aegis announces that it acquired Tempo Media in Romania and waiting local regulatory approval. Tempo Media was originally established as the media division of the Romanian full service agency Tempo Advertising, one of the leading independent full service advertising agencies, controlled by Dragos Grigoriu. Tempo Media has gross assets of €1.3m and in its portfolio has a mix of international clients such as URBB [Tuborg, Carlsberg, Skol, Orangina, Granini], Cetelem [BNP Paribas], Boom DTH and local such Alka, Nutline, Baneasa Investments and Kiwi Finance. Tempo Media will be integrated into Aegis Media, rebranding as Vizeum. Aegis is also present in Romania with another media agency Carat and research company, Synovate. Acording to Adevarul [newspaper] media division of Tempo was officially inregistred as a commercial entity in august 2007 and is controlled by Elamcero Ltd., a Cyprus off-shore and Ziarul Financiar write that Tempo Advertising had a turnover of 14,4 millions euro in 2007, +46% versus 2006 [9,9 millions euro].

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