media details [cee]

November 20, 2007

cinema city: aggressive entrance in romania

Filed under: central and east europe,romania — iann @ 2:30 pm

One of the most important cinemas operators in the south-east Europe is entering aggressively on the Romanian market: Cinema City International, based in Netherlands and operating in Poland, Czech Republic, Hungary, Bulgaria and Israel, company listed over a year ago at the stock exchange market in Warsaw [Poland].

The first cinema city multiplex has been launched in Iasi [Iulius Mall, 5 screens, 830 seats] on the 16th November, the next being available in Timisoara starting 30th  November and two are being ongoing in Cluj [Iulius Mall] and Baia Mare [Gold Plaza/2.300 mp/8 halls]. The company has announced the opening of another three multiplex cinemas in shopping galleries in Arad, Bistrita and Galati and five in Bucharest, developed by real-estate Globe Trade Center. On the international level, Cinema City has in its portfolio 61 multiplex centers [508 screens], recording incomes of 80, 3 million euros in the first quarter of 2007.

In Romania [european country with lowest number of spectators], most important players are Movieplex Cinema [ subsiadiary of movieplex italy] and Hollywood Multiplex [part of local Media Pro Group, owned by COO CME, Adrian Sarbu]. Also greek operator Odeon [85 screens/ 9,000 seets in greece] anounced an investment of  20 million euro in Cluj [4 multiplex/ 8 screens/ 1,640 de seats].

Movieplex Cinema [2006]: turn-over 3,7 million euros, profit 400.000 euro, over 2.500 seats, 11 halls – probably the biggest multiplex in the Balkans; launching date: febrary 2005, investment value – over 4,7 million euros.

Hollywood Multiplex [2006]: turn over 4,96 million euros, over 660.000 euros income. Three cinemas [Bucharest – 11 halls, Oradea – 5 halls]. 930.000 viewers, tickets’ salles: 3,3 million euros.

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