media details [cee]

October 25, 2007

inform is entering like an expres train in romania

Filed under: launch,newspapers,romania — iann @ 11:41 am


the fourth edition of Romanian free daily Expres, was launched in Cluj, one of the biggest city in Romania. Inform Media printed the newspaper in 25 000 copies and the next week will reach 30,000 copies, and from November, to 35,000 copies, being distributed through paperboys and by boxes. Andrea Lukic, the publisher, says that the gradual circulation is necessary in order to establish the proper way of distributing the newspaper. Cluj Expres is the second free paper launched in 2007 (after Hunedoara Expres launched in september); the first titles were launched in 2005: Timis Expres (35,000 copies distributed in march 2007) and arad express (10,000 copies distributed in march 2007).

Inform Media, one of the most important romanian local media groups and part of the austrian group Vorarlberger Medienhaus, has announced few months ago the opening of a new printing house in Alba Iulia (after the one in Timisoara); their portfolio includes both free and paid newspapers. Inform has four newspapers in top 10 local paid newspaper, two of which are Magyar and is competing with germans form EMI/ArboMedia and local Publimedia [part of Media Pro Group]. the annual average sales of inform products are:
Adevarul Arad [23,266]/romanian language
Jurnal Bihorean  [13,293]/ romanian language
Bihari Naplo [12,906]/ hungarian language
Szatmari Fiss Usjag [10,404]/ hungarian language
Timpul [7,307] / romanian language
Cuvantul Liber [6,042]/ romanian language


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