media details [cee]

October 9, 2007

Axel Springer keeps on buying in Poland

Filed under: newspapers,poland — iann @ 11:24 am

the german publishing trust Axel Springer is running at this moment the polish daily newspapers market. After buying the “Fakt” tabloid and the “Dziennik” quality, the german Axel makes an exchange with the swedish Marquard Media and gains also a daily sports newspaper (Przeglas sportowy). therefore, the success that the swiss Ringier obtained on the romanian publishing market with dailies Libertatea [tabloid] and Evenimentul Zilei [quality] and sports newspaper Prosport, is also made possible by Axel Springer in Poland.

these are sales figures of the polish dailies market [march 2007, source IF ABC Poland/ZKPD/ with red as products]

Fakt/  543,934
Gazeta Wyborcza/ 464,530
Dziennik/ 211,034
Super Express/ 200,146
Rzeczpospolita/ 146,583
Dziennik Zachodni/ 97,610
Gazeta Pomorska/ 88,674
Gazeta Prawna/ 72,828
Przegląd Sportowy/ 68,120
Express Ilustrowany/ 55,773

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