media details [cee]

October 5, 2007

romanian’s radio advertising market 2006: 25 million euros

Filed under: radio,romania — iann @ 10:03 am

Europa FM & Radio 21 [Lagardere] registered 11 million euros from advertising air space [+3 million euros compared to 2005] says Claudiu Dumitrescu, sales director Regie Radio Music [RRM] sales house. The advertising radio market: 25 million euros (according to Claudiu Dumitrescu/RRM)

The gross income, according to Alfa Cont Mediatrack: 81 million euros (without media barters and discounts), meaning 2,2% from the total income of advertising market in Romania (“radio has recorded in 2006 the most important increase, by 48% more than the previous year”) for Europa FM & Radio 21 [Lagardere], Kiss FM & Magic FM [SBS Brodcasting], ProFM & Info Pro [Compania de Radio/ Media Pro Group], Radio Romantic, Radio Guerilla, Radio Total and Romania Actualitati.

Kiss FM – EUR 24 million [gross]
Europa FM – EUR 18 million [gross]
Radio 21 – EUR 15,8 million [gross]


1 Comment »

  1. […] here This entry was posted on Friday, October 5th, 2007 at 5:03 am and is filed under advertising. You […]

    Pingback by darapido » Blog Archive » romanian’s radio advertising market 2006: 25 million euros — October 22, 2007 @ 7:02 am | Reply

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