Europa FM & Radio 21 [Lagardere] registered 11 million euros from advertising air space [+3 million euros compared to 2005] says Claudiu Dumitrescu, sales director Regie Radio Music [RRM] sales house. The advertising radio market: 25 million euros (according to Claudiu Dumitrescu/RRM)
The gross income, according to Alfa Cont Mediatrack: 81 million euros (without media barters and discounts), meaning 2,2% from the total income of advertising market in Romania (“radio has recorded in 2006 the most important increase, by 48% more than the previous year”) for Europa FM & Radio 21 [Lagardere], Kiss FM & Magic FM [SBS Brodcasting], ProFM & Info Pro [Compania de Radio/ Media Pro Group], Radio Romantic, Radio Guerilla, Radio Total and Romania Actualitati.
Kiss FM – EUR 24 million [gross]
Europa FM – EUR 18 million [gross]
Radio 21 – EUR 15,8 million [gross]
