Consortium of romanian broadcaster Intact and communications company RCS RDS will pay 85 millions euro [+ VAT 19%] for the next tree years broadcasting rights of Romania’s First League football matches [seasons 2008/2009, 2009/2010, 2010-2011], in a public auction organized Monday by Football League Association [Liga Profesionista de Fotbal / LPF]
Final price: 85 millions euro + VAT [102 millions] >> 28,3 millions euro per season +TVA
Starting price: 54 millions euro+ TVA [64,2 millions] >> 18 millions euro per season +TVA
Variation: + 57% from starting price.
Intact, which controls commercial TV channel Antena 1, received a license for a sports channel earlier this year [Arenna TV] and RCS-RDS has a DTH platform [Digi TV] with 600,000 subscribers. Intact [Antena 1] won in front of Kanal D [owned by Turkish group Dogan], which stopped at 75 million and Realitatea TV, which last week announced it aquired Telesport, the TV channel that had previously bought the broadcasting rights, stopped at 84.5 million euro.
